GoBabl, Going Strong

The official start to summer 2017 is just a few weeks away. 

June is here.

The sun is ablaze.

GoBabl is blazing forward.  

In April 2017 we were listed in Markets and Markets as an industry leader in their “Location of Things Global Market Research Forecast.”
GoBabl Markets Markets

The location of things market is in its nascent stage. The key players operating in the location of things market ecosystem are focusing to integrate their existing location-based services with mapping & navigation service providers such as HERE and Google; and IoT integration service providers such as IBM and Microsoft. They are also focusing to collaborate with social media service providers to deploy location-based customer engagement & advertising platform and location-based social media monitoring applications.

The market is characterized by active presence of many innovation startups. The location of things market is expected to grow from USD 5.47 billion in 2017 to USD 27.23 billion by 2022, at a CAGR of 37.9% during the forecast period.

GoBabl is primed to capitalize on the explosive 5x expected growth in this sector. 

At the helm of our ship is CEO & Founder Earl J. Knight, who was recently interviewed by CityBizList to offer insight into social media conversation with location-based monitoring tools; as well as discuss some of our exciting partnerships and clients. 

Knight and our Chief Marketing Officer E.M. Ricchini joined Joe Taylor Jr. on popular entrepreneur-focused podcast The Build of 2820 Radio for their “Roadmap” episode where both shared the journey and future of GoBabl. 

Transcript here.

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Colin Kaepernick and NFL National Anthem Protests: how the Fans Feel

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Colin Kaepernick and other NFL players protesting The National Anthem have been causing quite a stir among various news outlets. Forbes reports the NFL is hemorrhaging viewers over the protests while others are reporting up to 32% of viewers are tuning out. What’s going on inside the stadiums though? What are football’s most loyal fans talking about in the stands? We decided to use our own technology to take a look and see how sports marketers and even journalists can interpret and use what is being said.

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The advent of social media is greatly changing everything. Years back, social media had been used for just one purpose, “communication” but social media today has undoubtedly evolved into other areas like giving businesses a boost in ROI. Below are 5 tricks that will help boost your ROI on social media and gain followers, higher conversion rates, wider exposure, and better engagement. 


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Social media is by far, one of the fastest ways to engage with friends and families. But bringing businesses into social media was often seen as wild endeavor. Virtually any business can have huge turn-around in terms of profit with proper social media engagement. If you’re thinking of getting remarkable results from your social media marketing campaigns, here are some of the ways to improve your social media engagement. (more…)

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Social media is now one of the best platforms through which businesses can be promoted. Social media intelligence used by businesses has been shown to dramatically improve ones understanding of the media landscape. Social networks have allowed a lot of brands to establish an identify for themselves that they never would have had otherwise.  (more…)

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