Using GoBabl to Market GoBabl

Instagram Markting For Bootstrapped Startups
We know all about startup life and how difficult it can be to stretch that small (if existent at all) marketing budget. We’ve been experiencing that struggle ourselves– until we were struck with a beauteous realization: use GoBabl to market GoBabl. We make targeting (via geofencing) and engagement (through our collage view) quick and simple so of course we’re all about using our platform ourselves. We’ve been doing some testing using Instagram and have made some serious strides as far as driving traffic goes. How does it work? Glad you asked. Let’s dive in!
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GoBabl, Going Strong

The official start to summer 2017 is just a few weeks away. 

June is here.

The sun is ablaze.

GoBabl is blazing forward.  

In April 2017 we were listed in Markets and Markets as an industry leader in their “Location of Things Global Market Research Forecast.”
GoBabl Markets Markets


The location of things market is in its nascent stage. The key players operating in the location of things market ecosystem are focusing to integrate their existing location-based services with mapping & navigation service providers such as HERE and Google; and IoT integration service providers such as IBM and Microsoft. They are also focusing to collaborate with social media service providers to deploy location-based customer engagement & advertising platform and location-based social media monitoring applications.

The market is characterized by active presence of many innovation startups. The location of things market is expected to grow from USD 5.47 billion in 2017 to USD 27.23 billion by 2022, at a CAGR of 37.9% during the forecast period.


GoBabl is primed to capitalize on the explosive 5x expected growth in this sector. 

At the helm of our ship is CEO & Founder Earl J. Knight, who was recently interviewed by CityBizList to offer insight into social media conversation with location-based monitoring tools; as well as discuss some of our exciting partnerships and clients. 



Knight and our Chief Marketing Officer E.M. Ricchini joined Joe Taylor Jr. on popular entrepreneur-focused podcast The Build of 2820 Radio for their “Roadmap” episode where both shared the journey and future of GoBabl. 


Transcript here.

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Instagress Is Down, So How About A Trustworthy and Authentic Alternative?

Instagram Geofenced Engagement Influencers Brands Ah, Instagress. It won the hearts of many and gained the ire of many more. It is no longer with us, sharing on its website that it would be abruptly shuttering due to pressure from Instagram on Thursday, April 20th. It was the shut-down heard ’round the world, with engagement falling across millions of Instagram profiles. A great cry was  heard throughout the entire Pacific Northwest (sorry– the #PNW). No longer were the vague *heart eyes emoji* comments or a steady stream of haphazard likes from DJs a nuisance clogging our notifications but somehow, oddly enough, their presence has been noted and strangely, missed. 

While bots and other sorts of automated engagement aren’t on the outs for good, it may be wise to consider a new and– ahem– more authentic way of  spreading your seed via IG. Lucky for you, GoBabl has its own in-app engagement feature
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Getting Your Brand Trending at Coachella

The first weekend of Coachella went off without a hitch. 

Photo courtesy of Mylan Torres, Cosmopolitan 

We at GoBabl even identified some unexpected trends, and naturally, Migos turned everyone up
Laissez les bons temps rouler! 

Today the second weekend of the aesthetic music festival kicks off and we’re interested in learning which brands have been making prominent social impact . 
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Unexpected Social Media Trends From Coachella 2017

Coachella Geofenced Social Media Trends Can you believe it’s that time of the year again? Coachella is in full-swing, with the first weekend already over. Thankfully, social media has made it so that you don’t have to physically be in Indio to experience the festival. Sure, there’s nothing like that electric feeling you might get from live music but streaming the show from your nice air-conditioned room isn’t too bad either. We decided to use our platform to take a peek at ‘Chella in California all the way from our home city of Philadelphia. We can tell you that Kendrick Lamar pretty much owned the festival and that fringe is still very much “in,” but where’s the fun in that? After taking a look at the festival in our collage view, we found something notable– something fairly unexpected. Dogs. Why had nobody told us there would be dogs? And that was only the beginning. Here are some more unexpected social media trends from Coachella 2017:
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SXSW Interactive: A Recap

SXSW INTERACTIVE 2017 SOCIAL MEDIA

Oh, SXSW. It’s difficult to explain what it is exactly– it’s probably a bit simpler to explain what it isn’t. So if you don’t already know, I don’t know what to tell you.

If you do know all about it and weren’t able to go (like us…) but want to feel like you were there, look no further! Our team likes to think of the GoBabl platform as a way to sort of mitigate FOMO. (Fear of Missing Out.) Of course, nothing compares to actually being there– but what we offer is pretty darn close. So, back to SXSW. What were some highlights? What were people talking about? Let’s take a look!
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What’s Better Than Geofenced Data? Our Data Export Feature.

Geofenced Data Insights

If geolocation is the new frontier, geofenced data may be more valuable than gold.

However, taking a peek into every social media conversation happening in any area will leave you with an enormous amount of information. It can be difficult to quantify all that raw data without some sort of organization. Luckily, we’ve made it incredibly simple for users to access a neatly-packaged version of all that our platform can make available. (By neatly-packaged, we mean a well-organized spreadsheet.) If you’ve been missing out, fret not: we’re going to tell you how you can do it yourself– and all it takes is a few strategically-placed clicks. 
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Social Media for Real Estate Developers

Social Media Monitoring for Real Estate Developers

Real Estate Developer using GoBabl84% of Real Estate Professionals are on Social Media…

How effective are you at leveraging this technological trend?

Every real estate developer is competing for the same attention and looking for the same answers to boast their business. Now, real estate developers are given the opportunity to look outside the marketplace and utilize real-time data to predict buyer and seller trends. Look no further, with the assistance of the location-base social media monitoring tool, GOBABL, you have reached the solution to your business needs.

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What Kind of Restaurant Should You Open on Temple University’s Campus?

Economic Development for Temple University Philadelphia

It’s been said that Philadelphia has some of the best food in the country, a fact that we here at GoBabl cannot dispute.

Of course there are many magnificent eateries in Rittenhouse, Old City, and Fishtown, but some of the best grub can be found on the college campuses. Our office on Temple University’s campus is a stone’s throw away from countless hole-in-the-wall and under-the-radar places to nosh. Food trucks, pubs, and ethnic restaurants are aplenty so of course we have to ask: which are Temple U’s students’ favorites? Aside from being an interesting sentiment, this information could be incredibly useful for economic development.
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New York reacts to Nicki Minaj’s outfit from Paris Fashion Week on Twitter

After all the beef between female rapper Remy Ma and Nicki Minaj started to settle, Nicki is back in the press again for her breast revealing outfit. After 13 years of Janet Jackson’s superbowl wardrobe malfunction and Lil kim’s style, we can all assume this will be a fond memory of Paris Fashion Week for the next 20 years! People on Twitter had a lot to say about her outfit in New York, America’s fashion capital. (more…)

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Twitter reacts to ‘Moonlight/La La Land’ snafu

It feels like the Grammy’s was just yesterday now we had the Oscar’s last night! And after all of the snafus that happened last night, maybe the 2017 Oscars should win an award next year for one of the most tweeted nights of screw ups. The most talked about moment of Oscar history was when Faye Dunaway announced “La La Land” won best picture when it was supposed to go to “Moonlight.” Twitter was not so angrily moved by the mistake. After keeping up with news about the Oscars, we noticed that Entertainment Weekly found, “On Twitter, Moonlight‘s big win accounted for the most tweeted moment of the show, while the incorrect announcement of La La Land was the third most tweeted moment. The Best Picture mix-up also ranked as the most talked about Oscar moment on Facebook.” After reading this article we noticed that their findings were accurate. Let’s see some things that people had to say on Twitter about the Moonlight vs. La La Land snafu:

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How Much Did Twitter Love Bruno’s ‘Prince’ Tribute At The 2017 Grammy’s?

The biggest highlight of the 2017 Grammy’s was Bruno Mars’ tribute to Prince. Prince had left a mark in the music industry when he passed last year. Before he passed he gave us one hell of a Super Bowl XL performance with his legendary “Purple Rain” song. According to Twitter, it looks like Bruno Mars paid homage to Prince by performing the same hit song and everyone on social media loved it! Let’s see what Tweeters had to say: (more…)

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Social Media Reacts to Super Bowl Commercials

This year’s Super Bowl ads took storm on social media with mixed feelings. Some commercials showed patterns in their themes for advertisement like Budweiser, 84 Lumber, and Audi. All three take a stab at immigration and gender equality, two topics that have been very controversial in America the last few months. Here are some social media posts from viewers and their opinions on the Top 5 most talked about Super Bowl commercials.
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New England and Atlanta React to Superbowl 51 on Social Media

One of the most anticipated and watched programs of the year has come to an end with the New England Patriots taking the win with 34 points and the Atlanta Falcons with 28 points in Super Bowl 51, making it the first Super Bowl ever to go into overtime! Of course Boston has their king Tom Brady to thank for the touchdown. While Boston and other scattering Patriots fans are celebrating the victory, the bandwagon Falcons fans are mourning their loss.Here are some of our favorite Super Bowl posts from all over the social media universe:
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5 Marketing Mistakes to Not Make in 2017 (From a Millennial)

Embarrassing marketing mistakes are what make our world wonderful. They serve as some much-needed comic relief in these trying times, especially since nobody– not even a giant like Coca-Cola— is safe.

As I sat down to pen this article, my “research” consisted of looking at some of the worst social media marketing fails of 2016 and laughing hysterically to myself while thinking, “WHO let this happen?” As such a social media-minded millennial, I see those simple flaws as blatantly obvious but for someone who may not have been raised in the same tech-savvy world I did, the mistakes may be a little more nuanced. Having said that, I attribute these “fails” largely to an unfortunate yet immense (and constantly widening) gap between two generations. What’s that mean? It’s definitely possible for Gen X’ers and even Baby Boomers to pitch a successful campaign to 90’s kids like me but it will take a bit more research. So now, how exactly do we make this happen? Well, let’s talk about what not to do.

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A Look At The National Retail Foundation’s Big Show

The National Retail Foundation’s (NRF) Retail’s BIG Show is an annual event held over three days in New York City.
It’s the world’s leading annual retail event, bringing together over 35,000 retail professionals and vendors from more than 94 countries for educational and networking opportunities. The convention includes 125 education sessions, 300+ speakers, and more than 500 exhibitors.The NRF is the world’s largest retail trade association and its members include department stores, specialty, discount, catalog, Internet & independent retailers, chain restaurants, and grocery stores. Members also include businesses that provide goods and services to retailers, such as vendors and technology providers. (more…)

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GoBabl takes Helsinki! Microsoft FLUX and #Slush16

GoBabL was chosen to go through the Microsoft Accelerator In Helsinki, Finland.

Slack for iOS Upload

This Bootcamp was apart of a larger event called Slush.

Can we take a second to appreciate how cool this conference is? 





Slush Conference 2016
Slush Conference 2016
Slush Conference 2016
Slush Conference 2016

Most Americans haven’t heard of this event or wouldn’t have considered to travel that far for a tech event but this was different. Slush is considered to be the 2nd or 3rd largest event centered around startups and technology.
Boasting more then 17,000 attendees, including over 1,000 investors, financial associates, tech lawyers, and a slew of eager innovative startups from all across the globe.

5
GoBabl at Microsoft Accelerator Startup Bootcamp Helsinki
The Microsoft Accelerator taught me a lot.

Mostly they talked about the general issues that arise with startups at the next level. This was for startups that were past idea and proof of concept. They talked a lot about sales conversion, how to educate your users, how to hire the right people for your business, investor relations, and legal documentation.

It was a nice curriculum of material that made me think a lot about the inner working of my business. After the first day I called my head developer and told him, it’s time to transition away from the “free trial.” The director illumined us that companies are undervaluing GoBabl’s impressive capabilities due to complimentary offerings. Lesson learned. 

Another lesson was to focus our focus. We had found so many types of industries who wanted our product. We describe it as the perfect Market intel platform. But, who was this market intel for? We needed to provide value to just one small group of people who were so passionate about GoBabL that they would scream to their friends who were in other industries that this platform was a “difference maker.” Find one person in one company that your product can help and get their feedback on what to build next. They will go to their boss and complain until they get your product in the company “tool box.” If  your product is the right price point and adds enough value they will pay for it out of their own pockets.

The last big takeaway was about the vision of your business. The vision is stated before you jump into any good elevator pitch. Vision is what every good entrepreneur needs to drive his staff. Vision is the foundation that helps to build culture within your organization. Vision is just as important as the legal formation of your business. If you haven’t thought about the vision of your business start NOW.

I have a trick for you to help you… close your eyes and imagine where you are in 5 years working at 12 pm about to take a meeting with your biggest most important client, who is that person? Why do they come to you? Why are you at the top of your industry? That should start to help you form your vision. I know it’s helping shaping ours. 

-Earl Jerry Knight, GoBabl CEO

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What is Geofencing? And how can you use it?

What is geofencing?
Carmen.Sandeigo

At its core a geofence is a virtual perimeter that can be generated around a specific area.

Let’s recall a childhood favorite, “Where in the World is Carmen San Diego?” — an educational computer game series that taught geography and reference skills to the masses.

Excited kids would aptly scour the globe searching for the elusive mastermind. 

For example we can use the GoBabl platform to pinpoint our very own mastermind, GoBabl CEO Earl Knight.



Earl in Helsinki

Spotted!

Appears we’ve located him in  Helsinki, Finland!  
At the Microsoft Flux Accelerator Startup Bootcamp #WeAreInFLUX and the northern tech wonderland of conferences that is #Slush16

Using a combination of Location Based Service Technologies and GPS coordinates we are able to effectively monitor activity within these zones. Contemporary technologies have added the addition of geotags, which assign latitude and longitude to a video, image, or social post.

Smartphones have fundamentally changed the way in which companies can gain insight into consumer habits. It is now quite easy to set up a geofence within a storefront and offer deals to potential customers, but only if they make the trip.

McDonald’s recently greatly benefited from a Partnership with PokémonGo that set up over 3000 Japanese McDonald’s as sponsored locations, drawing in tens of thousands of potential customers.  

Currently this technology is used in a variety of industries including:

  • Child Location Services: Equipping your child with a device that can monitor their location such as LemonBest and LociLoci
  • Locationized Firearms: Proposed system of Firearms that only work within a designated area.
  • Telematics: The branch of information technology that deals with the long-distance transmission of computerized information – Delving into Onboard Navigation Systems, Internet of Things, etc..
  • Human Resources: Devices that allow an employee to register their arrival at a specific area so that an employer can verify that they have arrived.
  • Marketing:  The aforementioned PokemonGo example, beacon technology,  etc…
  • Applications & Mobile: IOS & Droid apps can set a predefined area that informs you of when you are near  a desired business. Your phone also automatically geotags your photos for your very own “Where in the world is..” user experience. 
  • Data Analysis: Companies like GoBabl can use geofencing to observe geo-tagged images and social media posts within an area of the brand, company, or user’s choosing. Uses range from real-time event-monitoring of major tech conferences or festivals for example; or geo-targeting specific areas for hyperlocal and hyper relevant insights. 
While one never wants to go full Black Mirror, we’re well on our way to realizing the full potential of geofencing, geo-targeting, and geo-location technology. 

The potential business applications are endless and poised to provide invaluable leverage and competitive advantage to those early adopters willing to dive in.

 


 



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Best Marketing Tools To Use In 2017

top, marketing, tools, startups, 2017

Ready to take 2017 by storm? Here are the best marketing tools to help you get it done.

Who doesn’t have some big plans for 2017? After a somewhat messy year, I think we’re all ready to start over. (Well, kind of.) With a larger audience than ever, potential paying customers can be difficult to identify. Once you’ve recognized your target market, you have to get in front of them and let them know just how much of an edge you’ve got on the competition. It’s not an easy task but fortunately, there are some great tools to help you out.

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In Memoriam: The Best Vines Of All Time

2016 has not been been kind to pop culture phenomenons and now, it’s taken Vine.

First it took Bowie. Then Prince. Now… Vine is the latest casualty. Alright so Vine isn’t nearly as culturally significant or meaningful as Bowie or Prince but its untimely passing has struck a chord in the hearts of youth everywhere. As a company that focuses so heavily on the consumption of social media, we’d be remiss for not sharing a proper tribute to our gone-too-soon friend by posting the best Vines of all time. Vine, we hardly knew ye. 

Instead of focusing on the sadness, lets think about the good times we’ve shared. We used our tool to take a look at what folks on social media consider their all-time favorite Vines.

The one that summed up how we all feel from time to time:
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