The event is over.
It’s time to pull out a brewski, celebrate National Beer Lover’s Day, and put your feet up!
You’ve earned it.
Ahhhhh… even you knew that was too simple.
Sigh! Never enough time for congratulatory cheers. Now you must answer to your various partners, brand managers, vendors, and directors who will be hounding your inbox, phone, and soul for post-event analytics.
But fret not! There’s still time to take advantage of opportunities to engage and activate your target consumers.For those not at that shore this upcoming holiday, our GoBabl home base of Philadelphia takes the Labor Day weekend quite seriously.
In fact lauded local event aggregator Uwishunu published “22 Excellent Things to do in Philly, This Week August 28-September 4.”
Local bars and restaurants, such as Aqimero at the Ritz Carlton or Max Brenner, could capitalize and geo-fence their establishments to garner consumer activity and bolster brand awareness during the final Center City SIPS of the year that took place this week.
We know all about startup life and how difficult it can be to stretch that small (if existent at all) marketing budget. We’ve been experiencing that struggle ourselves– until we were struck with a beauteous realization: use GoBabl to market GoBabl. We make targeting (via geofencing) and engagement (through our collage view) quick and simple so of course we’re all about using our platform ourselves. We’ve been doing some testing using Instagram and have made some serious strides as far as driving traffic goes. How does it work? Glad you asked. Let’s dive in!
Publicists, event marketers, event planners, brand managers, and the like understand the importance of using the most effective tools to facilitate event success.
Ubiquitous event management platform Eventbrite released a guide entitled “The Best Social Media Tools for Event Marketers.”
Their guide is for event marketers who already have a social media strategy, and are searching for advanced technology that will make them more effective and efficient:
A presence on Facebook, Twitter, Instagram, or even Snapchat for your event is no longer a nice-to-have — it’s essential. At the same time, social media algorithms have made it increasingly difficult for brands’ content to show up in feeds.
The savviest event marketers have an arsenal of advanced social media tools, helping them save time and make their social media management less manual and more effective.Use this guide to identify which advanced social media tools are best suited to your event’s specific goals — and worth the investment. You’ll learn about:
– The best advanced social media tools for your goals and budget
– Tech to simplify your content creation and publishing process
– Sophisticated strategies to drive ticket sales and measure performance
– On-site tools to improve the attendees’ experienceWhether it’s engagement, promotion, monitoring, influencer marketing, or post-analysis, there are myriad platforms to aid in the full spectrum of event marketing.
GoBabl was listed among Hootsuite, SocialBakers, SocialLadder, SocialRank, Scrunch, ToneDen, Boostable, and more prominent platforms within the guide.
Our location-based social media monitoring and engagement platform provides actionable insights and real-time reporting for marketers before, during, and after their event.
June is here.
The sun is ablaze.
GoBabl is blazing forward.
In April 2017 we were listed in Markets and Markets as an industry leader in their “Location of Things Global Market Research Forecast.”
“The location of things market is in its nascent stage. The key players operating in the location of things market ecosystem are focusing to integrate their existing location-based services with mapping & navigation service providers such as HERE and Google; and IoT integration service providers such as IBM and Microsoft. They are also focusing to collaborate with social media service providers to deploy location-based customer engagement & advertising platform and location-based social media monitoring applications.
The market is characterized by active presence of many innovation startups. The location of things market is expected to grow from USD 5.47 billion in 2017 to USD 27.23 billion by 2022, at a CAGR of 37.9% during the forecast period.“
GoBabl is primed to capitalize on the explosive 5x expected growth in this sector.
At the helm of our ship is CEO & Founder Earl J. Knight, who was recently interviewed by CityBizList to offer insight into social media conversation with location-based monitoring tools; as well as discuss some of our exciting partnerships and clients.
Knight and our Chief Marketing Officer E.M. Ricchini joined Joe Taylor Jr. on popular entrepreneur-focused podcast The Build of 2820 Radio for their “Roadmap” episode where both shared the journey and future of GoBabl.
While bots and other sorts of automated engagement aren’t on the outs for good, it may be wise to consider a new and– ahem– more authentic way of spreading your seed via IG. Lucky for you, GoBabl has its own in-app engagement feature.
The first weekend of Coachella went off without a hitch.
Photo courtesy of Mylan Torres, Cosmopolitan
We at GoBabl even identified some unexpected trends, and naturally, Migos turned everyone up!
Laissez les bons temps rouler!
Today the second weekend of the aesthetic music festival kicks off and we’re interested in learning which brands have been making prominent social impact .
Oh, SXSW. It’s difficult to explain what it is exactly– it’s probably a bit simpler to explain what it isn’t. So if you don’t already know, I don’t know what to tell you.If you do know all about it and weren’t able to go (like us…) but want to feel like you were there, look no further! Our team likes to think of the GoBabl platform as a way to sort of mitigate FOMO. (Fear of Missing Out.) Of course, nothing compares to actually being there– but what we offer is pretty darn close. So, back to SXSW. What were some highlights? What were people talking about? Let’s take a look!
If geolocation is the new frontier, geofenced data may be more valuable than gold.However, taking a peek into every social media conversation happening in any area will leave you with an enormous amount of information. It can be difficult to quantify all that raw data without some sort of organization. Luckily, we’ve made it incredibly simple for users to access a neatly-packaged version of all that our platform can make available. (By neatly-packaged, we mean a well-organized spreadsheet.) If you’ve been missing out, fret not: we’re going to tell you how you can do it yourself– and all it takes is a few strategically-placed clicks.
Social Media Monitoring for Real Estate Developers
84% of Real Estate Professionals are on Social Media…
How effective are you at leveraging this technological trend?
Every real estate developer is competing for the same attention and looking for the same answers to boast their business. Now, real estate developers are given the opportunity to look outside the marketplace and utilize real-time data to predict buyer and seller trends. Look no further, with the assistance of the location-base social media monitoring tool, GOBABL, you have reached the solution to your business needs. (more…)
It’s been said that Philadelphia has some of the best food in the country, a fact that we here at GoBabl cannot dispute.Of course there are many magnificent eateries in Rittenhouse, Old City, and Fishtown, but some of the best grub can be found on the college campuses. Our office on Temple University’s campus is a stone’s throw away from countless hole-in-the-wall and under-the-radar places to nosh. Food trucks, pubs, and ethnic restaurants are aplenty so of course we have to ask: which are Temple U’s students’ favorites? Aside from being an interesting sentiment, this information could be incredibly useful for economic development.
This is exactly what I feared would happen. Lala land still some how get all the credit and moonlight would still be overlooked smdh…. https://t.co/PD7m95XfgE— Austin (@achanu) February 27, 2017
I know why you’re here. You’ve got some product to move but you’re noticing that the old tried and true ways of marketing to potential customers just aren’t working anymore.
You’re certainly not alone in this, which is why more marketing and advertising professionals are moving towards “influencer” campaigns.(more…)
Embarrassing marketing mistakes are what make our world wonderful. They serve as some much-needed comic relief in these trying times, especially since nobody– not even a giant like Coca-Cola— is safe.As I sat down to pen this article, my “research” consisted of looking at some of the worst social media marketing fails of 2016 and laughing hysterically to myself while thinking, “WHO let this happen?” As such a social media-minded millennial, I see those simple flaws as blatantly obvious but for someone who may not have been raised in the same tech-savvy world I did, the mistakes may be a little more nuanced. Having said that, I attribute these “fails” largely to an unfortunate yet immense (and constantly widening) gap between two generations. What’s that mean? It’s definitely possible for Gen X’ers and even Baby Boomers to pitch a successful campaign to 90’s kids like me but it will take a bit more research. So now, how exactly do we make this happen? Well, let’s talk about what not to do.