Social media monitoring tools are important for events because events are when venues generate the most social networking chatter. Keywords and hashtags only collect about 30% of all of that. When the location of an event is monitored on a hyper-local, the amount of data collected is doubled, which means the accuracy and validity of the information increases tenfold. This because our event-focused social media monitoring platform gets user-generated content from the people who are actually there.
With just a glance, GoBabl enables coordinators to check the pulse of the crowd by mapping sentiment and monitoring the social conversation. Promoters and marketers can easily geofence and target attendees with advertising based on behavior.
Track trends at the event.
Find out in realtime what people are saying by monitoring social media chatter in and around the event. Track social media analytics easily and share them with your team to maximize event participation before and after.
Identify key influencers
See who is making the party or breaking the party. Find out how your event is going by locating users chatting the most and give them targeted geofenced deals that they can share. Using the GoBabl social media monitoring suite for events, you can find brand ambassadors right away.